From a piece I have running today in Reuters:
Republican presidential nominee Donald Trump needs to put together a serious campaign organization, and fast. His acceptance speech Thursday evening was a prime example of why.
It wasn’t perfect. It was long and at times repetitive. But it was Trump, and it was a strong and effective case for the themes – like ending illegal immigration and fighting what he sees as unfair trade deals – that are central to his appeal.
Passionate and yet loaded with substance, delivered in orderly fashion from a teleprompter and yet sounding just like the extemporaneous Trump that won voters over in the primaries, it was the showcase for what a focused and organized effort by Trump and his campaign can produce.
Now, on center stage in a two-person race for the White House, Trump will need such clarity of purpose to be the rule, not the exception. Clarity that only an organized campaign can provide. And that, he doesn’t have.
You can read the rest of the piece, detailing why the primaries strategy won’t work in the general election, here at Reuters.