Republicans have lost the past two presidential elections in part because they have allowed their opponents to define themselves – and to define the Republican nominee too.
This ad out today from the Republican National Committee shows that the GOP has learned its lesson. With Hillary’s announcement expected Sunday, this relentlessly negative ad holds nothing back, seeking to undermine Clinton’s expected effort to revamp her image into something kinder and gentler.
Democrats have long been better at going negative. Nobody likes to say they support the tactic, or even that they’re doing it. But, combined with a positive message for your candidate, it works.