As of now, I am in control here, in the White House

Trump Rebranded the Media Because the Media Gave Him the Opening

In an interview with Fox Business News’ Lou Dobbs Wednesday, President Trump bragged that he was the one who created the “fake news” brand that has now attached itself to the media to crushing effect.

It is so dishonest. It is so fake. And you know, I have come up with some pretty good names for people. I think one of the best names — you know, I’ve really started this whole fake news thing. Now they’ve turned it around, and now they’re calling, you know, stories put out by Facebook fake, and they’re fake. What could be more fake than CBS and NBC and ABC and CNN when you look at some of these stories?

Polls suggest trust in the media is in the dumpster. A survey from May found that two-thirds of Americans, and 80 percent of Republicans, believe the MSM publishes a lot of fake news.

Trump’s branding is sticking. Nobody in business knows more about branding than Trump, whose wealth is based in part on his ability to brand himself. And he used the talent to get elected – “Little Marco,” “Low-energy Jeb,” “Crooked Hillary” – were terms derided as meanspirited or silly but that had enough of a ring of truth about them to be extremely effective.

Similarly, the media have assisted in Trump’s successful effort to discredit them by discrediting themselves. Their hatred and contempt for Trump is so intense and so certain of itself that they don’t even realize that they are guilty of bias. The result is a reaction like this one of our readers, srdem65, posted after Trump’s mini-press conference on the South Lawn Wednesday:

I listened to his odd presser on the grass. What the MSM got out of it and what I got out of it …. they can’t help it anymore, they’re going out of their way to hurt him. They pick some phrase, some answer to a vague question and run with it. Not one of the big MSM mentioned that he “wishes MrFlake well” or mentioned the productive meeting with other Repubs. The didn’t mention the disgusting faux Russian dossier paid for by Clinton – he did. Just wondering, can they keep this up for another three years, can they ignore what is good or happening? geez.

Trump told Dobbs something similar:

I know a good story from a bad story.  But when you have a really good story and they make it bad — I’ll say to my wife, “Oh, tonight, I’m going to enjoy watching television because I did great, and wait until you see this.”   And then, they put it on and it’s like ― oh, that’s not so good.  They are fake news.

I’m having the same problems. I read the MSM because as a journalist I must for the information, and I see a relentless parade of negative stories that highlight nothing good that Trump has done. I have always felt that there is bias in the media, but it has finally gotten to the point for me that I don’t trust the reporting.

I know for many of you, that train left the station long ago. But I always felt I could pick through the bias and find the facts that I needed. Now, the traditional liberal slant of the press has been warped by journalists’ constant opinion-spouting appearances on TV and their hatred of Trump. The opinion page has become nearly indistinguishable from the news page.

Now, I finally feel like I don’t simply want to go to conservative news organizations, I feel I must.

Because of #fakenews.

The Washington media are so smug, they don’t even believe they have a problem. They think they are simply the victims of a bunch of flyover country yahoos and an idiot president. And they are fatally mistaken.

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12 Responses to Trump Rebranded the Media Because the Media Gave Him the Opening

  1. We get it, always have. This is your chosen profession. The people you admire or hope to emulate used to be part of real journalism, and now you see opinions, personal opinions, not reporting the facts or even a balanced piece of news.
    MrTrump isn’t all bad, he isn’t all good, and some of the new regulations or laws or procedures might be great. Or not.
    Time will tell, but we believe his heart is right and a return to the law of our land is the right path. He’s doing what we expected of him by reaching out to the Dems, offering them a voice in new laws or actions, calling on them to put aside partisan politics and be the statesmen/women they should be for the good of the people they represent.
    We don’t agree on a lot of big, really big, major issues, but surely we can come to some agreement that neither side would wholly endorse – art of the deal (or something).

  2. I get tickled by the media’s assumption that if you support Trump you must be an ignorant hick. I am neither. I just support America and the value system that made us what we were for 200 years or so, and I am not going to sit by and watch that destroyed for feeeelings.

  3. Very powerful article and I’m sure heartbreaking for you in your profession Keith. Well said srdem. It’s a breath of fresh air to have Keith point out the obvious for us and Tucker Carlson brilliant too. It’s exhausting to witness the constant acrimonious media takedown of the President and his family, and to be told we are idiots bigots racist women haters etc to support Trump. None of these things are true but say them enough times and people believe it. . Which has been the philosophy of MSM obviously. Thanks Keith we need you in the trenches for us!

  4. My friends, however, will not credit a story if it is not from a source such as CNN. So, I travel around the internet sometimes in a search for the same news, but a neutral or liberal source.

    Otherwise, they shrug off a story as lying from the right.

    So a large part of the public only accepts stories from propaganda sources — bad situation.