Well, when you diminish yourself, the world joins in.
It turns out the “seflie” taken by Red Sox slugger David Ortiz with President Obama was a marketing ploy by Samsung, maker of the phone.
From the Boston Globe:
The photo that Red Sox hitter David Ortiz took of himself with President Obama Tuesday quickly ricocheted around the Web, only to be exposed nearly as quickly as a marketing ploy set in motion by Samsung. It turns out the electronics giant had contracted with the slugger to be a social media ambassador.
Ortiz on Wednesday expressly denied that Samsung put him up to the photo. But his remarks about getting the photo, in which he exclaimed, “Yeah baby, cha-ching,” probably summed up the moment better than Ortiz had intended.
Sorry David, but that photo seemed a little weird. Never saw anyone without a cell phone contract do that before. Other than the prime minister of Denmark, of course.
And Sumsung wasted no time RT’ing the photo to its 5.2 million followers.
“Samsung took it to a new level. They said they were going to leverage the most popular guy in baseball and the leader of the free world. You can’t do better than that,” said Mike Lewis, who is the author of “Stand out Social Marketing.”
A new level indeed. The level at the bottom. Obama has so diminished the presidency, so allowed himself to become little more than another inconsequential aspect of pop culture, that Ortiz thought nothing of dissing him with this promotional stunt.