The White House today released a video of Big Bird exercising in the East Room, part of a new campaign to begin re-promoting First Lady Michelle Obama’s “Let’s Move” kids’ fitness program.
“Look Mrs. Obama, I’m getting moving right now by jogging!” says Sesame Street’s oversized yellow canary.
The video of Big Bird in the East Room, the stately White House chamber better known as a setting for formal and even historic events – starting with Abraham Lincoln’s funeral – than as a room for puppets, is one of two Let’s Move public service announcements.
The other situates Big Bird, perhaps more appropriately, in the White House kitchen.
The use of Big Bird may also be a subtle slight to Obama’s defeated opponent, Gov. Mitt Romney, who said during the campaign that he would eliminate public funding for PBS, singling out Big Bird as a casualty.
The videos are part of a renewed interest in Lets’ Move being taken by the first lady, who abandoned the initiative as the presidential campaign began last summer in the face of complaints by hungry students about healthier lunch menus and charges by Republicans that the program amounted to Nanny-state excess.
Michelle tomorrow will begin a nationwide TV and personal appearance tour to promote Let’s Move on its third anniversary.