The White House today is using the inauguration of the president to build its own email list, which it uses to press for Obama’s agenda and bash Republicans.
Heading to the White House website today, a viewer is presented with a glorious photo of the Capitol decked out for the inauguration. But overlaying the main page is a splash page that reads:
Help Make History
The next four years hold incredible promise for the United States, and President Obama is committed to working with everyone to move our country forward.
That means you, too.
A box appears where the viewer can put their email address. The submission button says Join Us. You can ignore it by pressing continue, but you can’t go to the page until you do one or the other.
The inauguration is normally held to be a patriotic moment for all Americans in which the president reaches out to the defeated opposition to unite the country. That the White House would use the event to pad its email list suggests President Obama is planning to show a hard, partisan edge right from the beginning of his new administration.