So is Michelle going to stop attending her concerts?
Superduperstar Beyonce, who is a member of a mutual admiration society that includes her and the first lady and who is a spokeswoman for Michelle’s “Let Move” healthy kids campaign, has a $50 million deal to sell those very same kids Pepsi-Cola.
Now, what could better for kids than carbonated sugar water laced with caffeine?
But if Mrs. Obama is even thinking of distancing herself from Beyonce – she’s not, but just play along – it won’t be so easy.
Michelle has said if she could be another person, it would be Beyonce. This summer, she jetted off to Atlantic City to take in one of her shows. Beyonce and her husband Jay-Z famously got a tour of the Situation Room, no doubt hoping to be able to use it in case Kim Kardashian attempts to take over the world.
And Beyonce repays the love, holding a $4 million fundraiser for Obama at Jay-Z’s 40/40 Club in September and doing this for Let’s Move.
And now look. It’s all this:
Pepsi is promoting Beyonce’s next album and sponsoring her upcoming halftime Super Bowl show, while she will appear in soda commercials and her image will be on cans and life-size cardboard cutouts in stores.
“Pepsi embraces creativity and understands that artists evolve,” Beyonce said, explaining her alliance with the sugar water people.
Yes, that would be $50 million worth of empathy for the creative arts.
If Mrs. Obama is serious about slimming kids down, she should rebuke Ms. Knowles and make clear to kids that it was a mistake to include her in the Let’s Move program, and that this is the wrong kind of role model for children hoping not to spend their lives battling to stay away from sweets.
Fat chance of that.