Did you view President Obama’s website? Well, now President Obama’s website is viewing you.
That’s right, the Obama 2012 campaign site deposited “cookies” on your computer that track your movements across the web.
Now, this is fairly standard stuff. The Romney website surely did the same thing, although not nearly as well.
But according to a piece in today’s Wall Street Journal by L.Gordon Crovitz, the Obama team was “even more assiduous than online retailers like Best Buy” at dropping cookies onto your computer. It did this, of course, to find out what messages would work best with you to obtain your vote and your money.
From the piece:
Big data give incumbents a big advantage, which seems to have surprised the Romney team. The Obama campaign has used cookies to track its supporters online since the 2008 election. It spent the past 18 months creating a new, unified database, factoring in some 80 pieces of information about each person, from age, race and sex to voting history. (The campaign denied reports that it tracked visits to pornography sites in its outreach algorithms.)
The Romney campaign says it tried to match the Obama campaign’s collection and analysis of data but had to start from scratch and had just seven months after the primaries.
But what really creeps one out about all this is that these people are working for the President of the United States and routinely push a revolving door between the campaign and the White House, where some worked before and where some will surely be getting jobs.
Of course, the campaign and the White House are not permitted to share information.
This is yet another terrain on which the Obamaites out-sophisticated the politically pre-Cro-Magnon Romneyites. If Republicans want to play on the same turf as the Dems, they’d better get their cookies together fast.