President Obama plans to use his massive campaign organization to assist him in his battles with Republicans as he seeks to drive forward his second term agenda.
In an email Thursday to the Obama 2012 campaign’s massive list, Campaign Chairman Jim Messina indicated the organization’s role will shift from advocating Obama’s candidacy to using mass action to press for his policies.
How we got here must guide where we go. If we’re going to accomplish the things America voted for on Tuesday, you’ve got to be even more involved in getting them done than you were in giving us all the chance.
We’ll be in touch soon about how we can get started on some of the President’s top priorities in his second term.
Obama used his 2008 campaign infrastructure during his first term to try to further his objectives. But the apparatus today is far larger and much better organized than in 2009 and 2010, when it helped the president barely tug Obamacare over the finish line in Congress.
The campaign has developed detailed profiles of its supporters and has an excellent idea about who it can tap to participate in rallies, contact lawmakers, and organize others in support of Obama initiatives.
Messina’s decision to immediately let supporters know they will be enlisted for further action suggests that the first order of business for them could be the looming battle over tax increases and spending cuts needed to avert the “fiscal cliff.”
But the organization could have an even more powerful impact during what is expected to be an emotional 2013 battle over immigration reform. Obama’s massive Election Day support from Latinos and backers of his immigration stance will no doubt be translated into direct, populist action next year.