In a message that appears to reflect both the dwindling time before Election Day and the rising post-debate prospects of Gov. Mitt Romney, the Obama campaign Tuesday sent out an “urgent” appeal to supporters for funds.
The message, titled “Yes, this is Urgent” and sent by Obama 2012 National Finance Director Rufus Gifford, is of a distinctly different tone from previous fundraising emails that gently prod supporters to donate. The new message, which may have been sent to those who have not yet given, is both pleading and a little harsh, instructing, “It’s time for you to step up.”
Giffords injects a little fear into the minds of supporters by suggesting the prospect of a Romney presidency, and then he adds:
The bottom line is that we’re running out of time to get our organization where it needs to be for the final push — and make-or-break budget decisions are coming up at the end of this week. If you’ve been waiting for the right moment, that time is now.
After smacking the readers around a little, Giffords ends on a more conciliatory note, writing, “Thanks. You’re great.”
In a bit of a bait and switch, the email asks for five dollars, but a link included in the message takes the reader to a page where the minimum listed donation is $15, though there is a space to fill in any amount you want.