President Obama and his campaign made a desperate last minute push to close the July books on the highest note possible, resorting to a seemingly endless series of gimmicks and pleadings to prod supporters to contribute.
The Obama campaign long ago abandoned hope that it could raise $1 billion, and probably won’t make its downgraded goal of $750 million either. It was outraised by the Romney campaign for the previous two months, and may well get trounced again in July.
Obama staged a desperate race around the country during July to raise money, with the final days of the month including a last minute dash out to the ritzy Virginia suburbs and then a special trip on Air Force One to collect $40,000 a head from the One Percent at a swank New York City fundraiser.
But Obama’s personal touch was accompanied by a series of sometime bizarre tactics to get backers to part with their cash before midnight July 31.
Among the oddest was a demand for booze money dispatched via Twitter.
Other Tweets offered a free car magnet and that staple of money raising chotchkies, the T-shirt: Pick your favorite state! Pick your favorite color!
Nothing degrading here . . .
The effort also included an email box-clogging stream of messages from the campaign, some shrieking that Romney is outraising Obama and that he and his wealthy donors threaten to steal the election.
One message came from none other than the president of the United States, who wanted $3.