Having finally gone on offense over President Obama’s “you didn’t build that” remark, the Romney campaign is seeking to maintain the initiative, introducing a line of products under the brand, “Built by us.”
Here’s a sample.
In an email to Romney supporters introducing the new line, Mitt’s son Tagg says he is “glad but not surprised” that his father “stood up” for American business:
Dad understands success is not the result of government, it’s the result of hardworking people who take risks, create dreams, and build lives for themselves and their families.
That’s what the Built By Us collection of shirts, pins and other gear is all about. Built By Us is a rallying cry, and also a celebration of the people who truly make America work.
You deserve credit for your success and to be proud of it. And with every Built By Us Collection item you purchase, you’ll be helping my dad and Republicans nationwide win in November. I think we can all agree we need a President who embraces success, instead of demonizing it.
Dad’s the man for the job.
The continued attack from Romney suggests it may take some time for Obama to dig out from the collateral damage caused by what many perceive to be an accidental revelation of his true attitude toward business.
The Romney website, which includes the new line of stuff in its store, is currently dominated by the theme, proclaiming that “American is Built by Us” and offering readers a chance to upload their own stories. It also features a series of videos by small business owners talking about how they built their businesses.