The Obama campaign may be signaling a shift in its approach, putting up a new ad that not only fails to show a grainy video of Romney with blood dripping out the side of his mouth, but which makes the president actually look presidential.
In this latest campaign ad, the president is talking about . . . I don’t know what he was talking about, I don’t feel like playing it again. But the important thing is that he was talking about issues, and not smearing his opponent.
Now, I’m not under the illusion that the Obama team had a teary eyed come-to-Jesus session over pizzas in the Chicago headquarters and decided the low road was a reprehensible path to travel.
But they must be getting some blowback from focus groups telling them that Obama’s 2008 brand is completely ruined and he seems more like a Chicago ward captain than a president.
“Sometimes politics can seem very small,” Obama says toward the end of the ad. Well, he certainly should know.
This may just be a little counter-programming – people can only take so much negativity – that will soon give way to a new round personal attacks. But if Obama wants to elevate the tone and present himself as a leader, he deserves some credit, and it may well benefit his campaign.