Michelle Obama is expanding her role in the Obama campaign, heading up a new effort designed to get mass numbers of individuals to take small actions each to boost Obama’s prospects, according to the Associated Press.
And also, BTW, to get them to donate.
The effort marks an unusual role for a first lady, moving beyond the traditional speechmaking and fundraising that usually mark the effort of the president’s wife during reelection time.
From the Associated Press article:
The Obama campaign said Mrs. Obama would lead the “It Takes One” effort, which will include digital media, advertising and grassroots organizing. Campaign officials said Mrs. Obama would be the face of the effort and personally participate in many “It Takes One” events as she travels the country, recruiting neighborhood team leaders, speaking to groups of women to ask them to volunteer and stopping by voter registration events.
Michelle sent out an email to supporters announcing the initiative:
You’ve probably heard Barack say that this election will be a lot closer than the last one — and it’s true. This could all come down to just a few votes per precinct in key states.
That’s why I want you to be a part of “It Takes One” — a new effort we’re launching today. It’s simple: We’re asking folks to commit to doing just one thing to help build our campaign right now, whether that’s registering a new voter, pitching in at a local office for one hour, or recruiting one friend to volunteer.
The campaign has also constructed a video, starring Michelle, to introduce the “It Takes One” campaign.
The Romney campaign has given Ann Romney a more nebulous role, touting her as a kind of ambassador for Romney to women.
H/T to Jammie Wearing Fools, where I first saw this.