The Obama campaign sent a pleading message to supporters Monday saying President Obama’s reelection chances will be imperiled if Mitt Romney continues to swamp him in the money stakes.
In an email titled “We could lose if this continues,” Obama for America Chief Operating Officer Ann Marie Habershaw noted that while Obama raised $71 million in June, he was beaten “handily” by the “whopping” $106 million pulled down by Romney.
From the email:
We had our best fundraising month yet, and we still fell about $35 million short. We can win while being outspent — but we need to keep it close.
You know what that means. We’ve got some work to do.
Pitch in $3 or more right now to start closing the gap.
This is no joke. If we can’t keep the money race close, it becomes that much harder to win in November.
The missive left out the usual Obama campaign accusations that Romney’s financial lead was fueled by fat cats, possibly because Romney – who has been conducting the same kind of $3 raffles as Obama for a chance to meet the candidate – took in 94 percent of his donations in increments of $250 or less.
Romney will also have a vast lead over Obama with respect to money raised by outside SuperPacs. But Obama many have more union muscle than previously thought, according to a report in today’s Wall Street Journal. The Journal found that labor spends about four times as much on politics and lobbying than generally thought:
Previous estimates have focused on labor unions’ filings with federal election officials, which chronicle contributions made directly to federal candidates and union spending in support of candidates for Congress and the White House.
But unions spend far more money on a wider range of political activities, including supporting state and local candidates and deploying what has long been seen as the unions’ most potent political weapon: persuading members to vote as unions want them to.
The Journal found that the effort by union employees working on politics was “equivalent in 2010 to a shadow army much larger than President Barack Obama’s current re-election staff.”