How desperate can the Obama campaign get to raise cash?
Wednesday, Michelle Obama sent out an email to supporters urging them to “sign” a card wishing President Obama a happy Father’s Day.
From coaching basketball to knowing how many Jonas brothers there are, Barack is a pretty cool dad.
But more importantly, Barack is a wonderful father and partner. No matter what’s on his plate, he puts the kids first, and they know how much he loves them.
You signed Barack’s birthday card last summer, and I know it meant a lot to him. This Father’s Day, I want Barack to know how much we love and appreciate him, so I hope you’ll join me in wishing him a happy Father’s Day.
Click on the link in the email, and you are taken to a landing page featuring this beautiful picture of Obama with his family.
Sign the card by filling you name in some adjoining fields, and guess what? You are transported immediately to a separate page thanking you and asking for some cash.
It’s the Obamas choice to use photos of their daughters and their role in their father’s life to raise money. It’s a very different approach than that of the Bushes and the Clintons, who studiously kept their children out of the spotlight.
I think it’s a bad idea, but I’m not their parents. And I also think the Obamas should not be surprised when their daughters’ presence in the spotlight leads to coverage of them by news organizations, such as the stories about Malia’s spring break trip to Mexico, to which the White House vehemently objected.
I’m not saying news organizations should cover the children. I am saying though, that once people, including children, are made into public figures, the public will be interested, and coverage will follow.