The Republican National Committee is about to roll out a multi-day campaign charging that President Obama is bereft of achievements and rich in broken promises, and so the only thing he has left to run on is “hype and blame.”
The effort looks like an extended full court press of the type the Obama campaign/White House has been making with respect to its own campaign themes, like the Buffett Rule and the killing of Bin Laden, which each went on for about a week.
From an RNC official:
Over the next few days we’ll be laying out the messaging with several tactics going out tomorrow including a messaging conference call with the RNC, OH and VA state parties tomorrow, selling bumper stickers with a Hype and Blame landing page, digital advertising and fundraising strategy, research pieces, full court press on TV and radio, op-eds, state party engagement, etc.
The campaign will even have its very own bumper sticker, which the RNC is using as a fundraising tool at $10 apiece.
The new messaging drive suggests the Republicans are going to try to go beyond reacting to various Obama salvos and attempt to drive the conversation while putting the White House on the defensive.