The Obama campaign has released its first commercial.
It’s a disaster. Have a look.
First of all what is this thing about exactly?
It starts out as a defense of President Obama’s backing of Solyndra, the solar panel maker that the president celebrated as an emblem of the future but which inconveniently went belly up and which may have benefited from having friends in high places.
But then the ad broadens into a general defense of Obama’s ethics. And then it becomes about his energy policy.
Campaign ads need to be tightly focused. This is way to much information for a viewer to absorb in 30 seconds. The thing is all over the place. Sloppy.
And who is talking about Solyndra anyway right now? Why would the Obama campaign want to remind everybody? Just because there’s some attack ad floating around? Let if float away. This defensiveness only raises suspicions.
What’s more, Obama himself has not really been linked to the scandal. It’s been consigned to mid-level people within the administration. Until this ad.
Notice also how the scary sounding tone of voice doesn’t change much even as Obama’s face appears up on the screen, while the words “Obama” and “ethics” both pop out at you from the screen. Honestly, I thought he’d done something wrong!
And the quote on the screen crediting him with having an “unprecedented” record on ethics. Notice it’s dated April 28, 2009. He had only been in office for three months! A little soon to rate his ethics record.
Meanwhile, the ad begins to brighten up as we see a nice lady pumping gasoline. So is oil a good thing?
And really, if you’re going to tout Obama’s record on energy, why in the wake of Solyndra would you show him surrounded with solar panels? Put him in an electric vehicle or something.
Although with this type of talent putting together his commercials, they’d probably put him in the electric vehicle he favors above all – a golf cart.
Let me know what you think about the ad.