Obama Campaign Chairman Jim Messina gave President Obama’s supporters a bit of his mind this morning, scolding them in video and email messages for failing to pony up enough cash for Obama’s reelection effort.
“We have a challenge I want to talk to you about . . . that keeps coming up,” a perturbed looking Messina said in the video, which you can see below. “Too many Obama supporters think we don’t need their money, or we don’t need their money now,” Messina grumbled. “I totally get why people think that, but they’re completely wrong.”
Messina accused his own supporters for having a sense of complacency.
“Some people think we have a magic formula to win this campaign,” he said. “The only way this thing works is if each of you take a piece of this campaign and help build the best grassroots campaign in modern political history. That means giving now.”
Messina announced in the video that the Obama campaign had raised $68 million fourth quarter of 2011, a decline from the third quarter.
Messina struck up a similar theme in the email.
The biggest difference between 2008 and 2012 from a fundraising perspective is that some supporters have begun to think that somehow other people are going to take care of things and it will be fine.
But there’s no secret strategy that we can count on. There is no cavalry. There’s only you.
Now, instead of asking for $3 as Messina and his deputies have done repeatedly in the past, the email concludes with a request to “chip in $25 or more.”