The DNC – and by extension, the Obama campaign, from which it takes its orders – has released a new advertisement attacking Mitt Romney. Take a look.
What’s interesting about this ad is that it seems targeted more at Republicans than Democrats.
What bothers Republicans most about Romney? That the only thing unchangeable about him seems to be he hair, and that he formerly held moderate to liberal positions. That’s exactly what this ad gets at.
To energize its Democratic base and appeal independents, the Obama campaign is preparing other messages.
For general election purposes, the Obama campaign is moving from Hope and Change to Fear and Loathing. The Republican candidate will be portrayed as a gruesome monster intent on depriving women, Hispanics, blacks, poor people and the middle class of their rights and their Social Security checks while handing what remains of their property to the rich and reestablishing the Third Reich.
During the general election, the campaign will need to deemphasize past positions of the GOP nominee that seem moderate to liberal. So this ad is not really for independents and Democrats. While it implants in them too the message that Romney is a flip flopper, it’s mainly for Republicans.
The Obama campaign believes it will run against Romney, and it fears him the most. Just over a month before the first primary, it’s doing what it can to deny him the nomination.