President Obama is gearing up his reelection campaign, according to an article in the Washington Post today.
A couple of quotes from the piece.
The Chicago-based reelection team will be under the direction of campaign manager Jim Messina, who recently stepped down as White House deputy chief of staff. David Axelrod, who has returned to Chicago after two years as senior adviser to the president, will again play the central role he did four years ago.
Obama’s team, anticipating a closely fought general election, is focused on the key components of campaign machinery: money, organization and strategy. (The message was laid out in the president’s State of the Union address – win the future – and will evolve with events).
Start with money. Obama raised about $750 million in his 2008 campaign, an astounding amount. There has been talk, still speculative, that he might be the first $1 billion candidate in 2012.
While grass-roots money will continue to be significant, one of the Obama team’s first priorities is to build up its stable of major donors and fundraisers. Messina is already at work on this task.