Yes, this project is part PR stunt to highlight that President Obama is drawing down the troops in Iraq. But, well, he is drawing down the troops, and he deserves some credit for it. Even though he opposed the policy – the surge – that made this all possible, as srdem65 points out. As these types of things go, a project to salute the troops is a nice idea.
The initiative encourages people to use various social media to post their appreciation for the job well done and the sacrifices in Iraq. You can find out more about it here.